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Arushi case suspects released
Monday, September 15, 2008
The two suspects involved with the Arushi double murder case in Noida has been released on bail as the 90 day period expired and so far CBI has not submitted any evidence against them. The two suspects Krishna, Dr Talwar's compounder and Raj Kumar, domestic help of Talwar's neighbourhood were arrested by CBI in June on charges of their involvment in the case. The men were held on the basis of scientific tests conducted on them. However the CBI failed to produce any material proof to support the charges against them in the specified time and hence the suspects were granted bail by a UP court on two sureties of Rs25,000 each. --MP Karishma Kapoor is Priyagold Brand Ambassador
Thursday, September 11, 2008
Karishma Kapoor is the new brand ambassador of the Noida; U.P. based fast emerging food company "Surya Food & Agro Ltd", known for Priyagold biscuits. This is the first time Priyagold has opted for celebrity endorsement since the TV personality Priya Tendulkar endorsed the biscuit for Indians ten years back. For Karishma the product fits into her life seamlessly. She is a celebrity housewife, mother and concerned of the quality of what she and her family consumes.
Karishma will soon be seen recommending three products from the Priyagold stable Butter bite, Butter bite badam pesta and Marie lite. The advertisements created are straight forward brand endorsement with no complicated storyline or special effects in the visual. The message to the viewers is clear.
"We had been looking for a celebrity who can easily be associated with our product. In Karishma Kapoor we got that. "Karishma being a modern day housewife and a celebrity mother is always concerned about her kid's & family's health in today's hectic life, said Shekhar Agarwal, Director of Surya Food.
"Priyagold biscuits are favorites in kids. I too have grown up eating these biscuits and like the taste immensely. In fact I agreed to endorse the product it is because of my personal preference for Priyagold products". Said Karishma Kapoor
The reason why the company has opted to keep the message direct and simple is the fact that such endorsements are easy to recall. Unlike other celebrity endorsements of similar products where film stars have been seen promoting biscuits, at the end of the day viewers fail to recall the product. Also Shekhar feels that biscuits are commodities and need to be promoted as such. After floods, UP hit by epidemics
Thursday, September 4, 2008
After floods, India's northern state of Uttar Pradesh is affected by mansoon related epidemics across the State.
There have been reports of ailments like viral fever, malaria, diarrhoea, encephalitis, gastro-enteritis, measles and many water and vector borne diseases.
The State's health department has reported over 500 cases of deaths caused by infectious diseasess in various districts of the Uttar Pradesh.
--MP
Earlier Stories:
SP expels Amar, Jaya Prada |
Amar Singh quits top party post |
Lawsuit filed against 'Paa' in Patna court |
Man dies after baton charge at Patna reality show ... |
Amitabh in fresh trouble over Uttar Pradesh farmla... |
Hooligans harass Kangana Ranaut in Lucknow |
Parties demand Maya's removal |
Maya, Maneka in war of words |
BJP condemns NSA imposed on Varun |
Alliance with SP, LJP till polls: Lalu |
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